Marketing & Brand Management

As a full service, multi-channel distributor, BR Marketing are experts in the grocery, convenience, foodservice and healthcare sectors. We successfully build brands by ensuring that the right product ranges are in the right accounts, supported by comprehensive brand and trade marketing initiatives.

Marketing & Brand Management

Our marketing team bring our brands to life at trade and consumer level. They create, activate and evaluate marketing plans, to deliver the strategic objectives of our brands.

  • Market Intelligence
  • Consumer Marketing
  • Trade Marketing
  • Brand Management
  • Principal Relationships

Market Intelligence

Market Intelligence

Sourcing and analysing data, from business information systems and syndicated data, enables us to develop and execute shopper-centric plans effectively, driven by a deep understanding of the retail landscape and the consumer.

Consumer Marketing

Consumer Marketing

We amplify brand strategy and consumer awareness – in and out of store – across multiple platforms, including digital and social media, PR, press, print, radio and TV campaigns, and event marketing.

Trade Marketing

Trade Marketing

From trade promotions to secondary siting and at-fixture branding, shopper marketing is central to what we do, and we are proud of our reputation for excellence in execution.

Brand Management

Brand Management

We focus on delivering sustainable brand growth, through annual brand planning, forecasting, pricing strategy and product launches. Our experienced team is highly effective at managing brands across multiple categories, at both trade and consumer level.

Principal Relationships

Principal Relationships

We achieve brand success by maintaining strong relationships with our principles, through continuous dialogue, planning and reporting. This ensures alignment of our mutual vision and achievement of our shared brand goals.

Our Team

Our management team bring expertise to our business across finance, sales, marketing and operations. As a team, we work together to deliver best in class results for our customers.

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