About Us

BR Marketing represents a portfolio of leading brands across various categories and channels. Since 1983, we have been a trusted partner of brand owners and trade customers, strategically nurturing brands from market entry through to category leadership.

Passionate, dynamic and results-driven, we have a proven track record as a value-adding distributor in the Irish market.

A full-service provider, we are experts in importation, distribution, account management and brand marketing. Our market knowledge, coupled with our team’s capabilities and experience, gives us The Competitive Edge on which brands realise their ambitions.

BR Marketing - Grocery Brand Distributor Ireland

Our History

Inspired by global food cultures and driven by a passion to bring them to Ireland, William and Michael Rochford established BR Marketing in 1983. Their guiding principles were to:

  • Provide long-term commitment to brand owners, to establish and develop their brands
  • Add value to trade partners through excellence in execution and customer service
  • Educate Irish consumers about new and exciting cuisines

Through a combination of professionalism, consistency, innovation and vision, we have grown from a family start-up, into one of Ireland’s foremost, value-added marketing and distribution businesses.

The principles on which our business was founded are still at our core.

Today, the brands in our portfolio are household names, across multiple categories in food and healthcare.

Our company structure has evolved to effectively support our expanded portfolio and customer base:

  • Channel-specific sales teams provide in-market focus and expertise, enabling us to be flexible and adapt to ever-changing market dynamics and consumer needs.
  • A head office team of experienced professionals across finance, sales, commercial strategy, marketing, IT, operations and logistics; efficiently support business growth.

Our Mission & Values

At BR Marketing we aim to be The Competitive Edge on which brands can achieve their full potential in the Irish market.


Energy, Agility, Focused and Family Values


Accuracy, Strategy and Results


Honourable, Loyal and Respected

xcellence in Execution

Flawless Path to Purchase

Our Brands

We work with a portfolio of brands that are household names in food and healthcare. We are proud to work with brands owners ranging from family businesses to multinationals.