BR Marketing has a strong relationship with all of our Principals. Take a look at what some of our Principals say about us.

Blue Dragon

Our partnership with BR Marketing started more than 35 years ago, when the Blue Dragon brand first launched.

We challenged BR Marketing to establish the Blue Dragon Brand in Ireland; grow the ambient pan-Asian category and inspire the Irish consumers to use our products to create easy, authentic meals at home.

Our joint business has grown successfully over the years– Blue Dragon is now the #1 ambient pan-Asian Brand in Ireland and continues to encourage consumers to expand their meal repertoire and explore the incredible flavours of the world.

We work collaboratively to continually look for new business opportunities and create innovative trade marketing initiatives. BR Marketing’s knowledge and experience in the Irish market is invaluable and the results speak for themselves.

We operate with a true partnership approach, shared values and a passion to succeed. BR Marketing have truly become an extension of our business.

Catherine Nicholls

Head of Sales - Channels
AB World Foods


In 2020, we were looking for a new partner in the Irish market who we could entrust with our much-loved Swizzels brand. We needed a distributor with excellent reach across the various confectionery channels and the drive to maximise new distribution opportunities. Equally important to us was a cultural fit – a company who shared our brand values and would champion our brand; protecting its heritage and building its equity.

We found that partner in BR Marketing. They have delivered on our brand objectives and given us the focus and commitment we needed to grow our business strategically. Working collaboratively, BR have identified, tracked and closed distribution gaps, and launched a series of NPD seamlessly.

Their field sales team are passionate and knowledgeable brand ambassadors for Swizzels, with a can-do attitude. They execute with professionalism to build distribution, ensure compliance and maximize visibility of our trade initiatives at point of purchase.

We are delighted with our choice of distributor and the results speak for themselves – Swizzels continues to climb up the category rankings.

Jeremy Dee

Managing Director


As we reflect on the journey we’ve shared over the past 41 years, we want to recognise the unwavering commitment, unparalleled agility, and relentless focus you’ve demonstrated in steering our brand to where it stands today – launching a brand-new category (pickles) and grow it to No 1 position in the Irish market.

Our partnership is not merely a business collaboration; it’s a testament to the power of synergy and shared vision within our teams. Your dedication to understanding our brand’s ethos and aligning every marketing, sales, and distribution effort with our core values has been nothing short of exemplary.

In an ever-evolving landscape, characterized by rapid shifts and dynamic pricing and competitive challenges, your agility has been our most potent weapon. Time and again, you’ve demonstrated the ability to swiftly adapt to market trends, anticipate consumer needs, and pivot strategies with remarkable finesse. It’s this agility that has allowed us to stay ahead of the curve, even in the most turbulent of times.

Amidst the constant flux of the market, there’s been one constant – your unwavering focus on our brand’s success. Your team’s laser-sharp focus on delivering results, exceeding targets, and nurturing customer relationships has been the cornerstone of our sustained growth and market dominance.

But beyond the metrics and milestones lies the heart of our partnership – the trust, camaraderie, and shared passion for excellence that have bound us together for over four decades. It’s rare to find a partnership as enduring as ours. Here’s to 41 years of remarkable achievements, and to many more years of shared success, innovation, and friendship.

Simon Behrens

Director Global Sales

Optimum Nutrition

Launched in 2013, Glanbia Performance Nutrition (GPN) has become a brand in an exciting yet highly competitive category. By 2020, distribution had plateaued under our current set up and we recognized that a paradigm shift was required to realize growth ambitions.

Looking to step change our distribution, we appointed BR Marketing in 2021 as a partner
who could add value to our business model and bring the brand to the next level.
Marrying GPN’s category knowledge with BR’s sales and distribution expertise has been a huge success.

It created a more solid foundation from which we are building a stronger brand. Through data insights and clear objective setting, we have worked together to lay out plans that deliver on our ambition. Category expansion continues to be achieved through focus and strategic tactical trade and consumer initiatives.

The structure of the BR divisional sales teams has been an invaluable asset, enabling us to effectively broaden and deepen our reach in a way we couldn’t have before.
The brand outlook is strong and we are excited about the next steps in our brand journey together.

Paul Fullam

Country Manager,
Glanbia Performance Nutrition