🌟 Brand Immersion Day with ABWF 🌟

Last week, BR Marketing had the pleasure of heading to Airfield Estate Dundrum for an exciting brand immersion day with our fantastic partners at AB World Foods Ltd
We heard about exciting category trends and product developments from the Brand & Insights team, followed by flavour-packed cookery demos led by the talented Brand Chefs.
We even got hands-on, cooking up mouth-watering meals using Blue Dragon and Patak’s ingredients. Safe to say, our taste buds were thrilled!
And yes — while there may have been a healthy dose of competition in the kitchen, we’ll just say some of us might be ready for MasterChef… and some of us definitely shouldn’t quit our day jobs. 😅
We have partnered with ABWF for over 25 years, growing Blue Dragon and Patak’s into Ireland’s leading brands in the ambient Pan-Asian and Indian categories; and are proud to have the same passion and enthusiasm for the brands as we did on day one!