A RedHot Summer 🔥

As summer draws to a close, we’re looking back on a busy few months for Frank’s RedHot in Ireland.

From launching three exciting new products — Tangy BBQ, Sticky & Sweet and Spicy Mayo — to navigating whatever Irish summer weather decided to throw at us, it’s been a season packed with activity!

We’ve had multiple touchpoints across the trade, helping to get Frank’s RedHot in front of customers and consumers throughout the summer.
We also had the opportunity to work with the brilliant Mister Dish, bringing some seriously tasty Frank’s RedHot content to life along the way. 🌶️

A huge thank you to everyone across the wider BR Marketing team who helped bring this to life. From planning and preparation to launching the products and activating campaigns, there have been plenty of moving parts—and a real team effort behind it all.

And a special thank you to the team at McCormick UK for their continued support and collaboration throughout the campaign.

A busy summer, three great NPD launches and plenty more to come for Frank’s RedHot. 🌶️